IWC U.S. luxury watch market

How IWC Is Influencing the U.S. Luxury Watch Market in 2026

Campbell Steven
December 24, 2025

Exploring the brand’s impact on design philosophy, collector psychology, and the American shift toward purposeful, engineering-driven luxury. The American luxury watch market in 2026 looks nothing like it did a decade ago. Taste has matured. Priorities have shifted. Collectors are choosing watches…